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A human picture of Mind – how we’re using photography in our brand
Photography has always been an important part of how we tell our story. We’re building on that strength to create a more local, more human picture of who we are.
Designed with and led by people with Lived Experience
At Mind, we value and champion lived and living experience in everything we do.
We recognise the insight, resilience, and new ideas that individuals and communities with lived experience bring. And we advocate for equity, justice and people’s rights.
This approach shapes how we design, deliver and improve services.
For individuals, family, carers, kin or supporters, this means services that start with connection, choice and heart.

Embedding Lived Experience at Executive, Board and service governance levels.
Practical ways for people accessing services, families, carers and communities to shape policy, service design and improvement.
Strengthening role clarity, supervision, career pathways, professional development and wellbeing for our Lived Experience workforces at Mind and across the sector.
Designing and delivering services shaped by peer practice, relational approaches, human rights and community connection.
Building research, evaluation, frameworks and partnerships that demonstrate impact and help shift the broader mental health system



We wholeheartedly value and champion lived and living experience in all aspects of what we do. It is essential to ensure human rights and justice-informed approaches are central to how we work.



Services work best when they are shaped by people who understand mental health challenges from the inside — personally and as family, carers, kin or supporters. We look for and create opportunities for people to be involved in our workplace and across our services and communities.
Explore career opportunities
Use your lived experience in a role with skill and intention to support others and make a difference.
We are embedding Lived Experience across the organisation, with more than 270 designated roles nationwide. As a sector leader, Mind’s Peer Work Framework supports this workforce to thrive and provides an alternative model of support for people experiencing mental distress.
Join a LEAT
Our Lived Experience Advisory Teams (LEATs) give people with lived experience a direct say in how Mind operates, from strategy to service delivery. Find out how to get involved.
Stay up to date with the news and updates from Mind.

Photography has always been an important part of how we tell our story. We’re building on that strength to create a more local, more human picture of who we are.

We’re proud to introduce our refreshed brand that reflects who we are today, how we’ve evolved as an organisation, and the future we’re building together with the communities we serve.[

Lived experience is central to our history, and it will continue to guide and define us into the future. So, staying true to our values, we started this brand refresh project by listening.[